Frames for the future
BHA’s long-standing relationship with REHAU has been driven by product performance and longevity. However, sustainability has also been key, with the association currently working beyond the requirements set out in the Future Homes Standard. It also has its own set of KPIs based on the UN’s global development goals. These include a commitment to alleviate fuel poverty and a pledge to minimise impact on the environment.
“REHAU is a natural partner for BHA when it comes to sustainability,” says James. “We know the windows have excellent thermal efficiency, and this helps our tenants to spend less on their energy bills when the weather gets cold. Knowing the new frames are made from older recycled ones is an added bonus.”
James is referring to PVCR, which has seen significant investment in its waste management and recycling machinery since becoming part of the wider REHAU Group in 2014. PVCR collects used PVC material, such as old door and window frames, and puts it through a number of different treatment processes so it can be redirected back into the manufacture of new polymer products. In doing so, PVCR not only limits the amount of plastic that ends up in landfill but also allows REHAU, its parent organisation, to operate a self-sustaining business model inspired by the circular economy.
REHAU is committed to upgrading technology used in the treatment process and, therefore, the volume of material that can be recovered for future use. Currently 55% of a salvaged PVC window frame is converted into material used in new REHAU products, with roughly another 30% of the by-product created through shredding and granulation, being sold on to other businesses. PVCR aims to increase the amount of good-quality PVC being reused to 70% and finding viable markets for as much of the remaining 30%.
Sustainable suppliers, as James points out, “make it easier for an organisation like BHA to do its job without losing track of the bigger picture. We have our own set of CSR targets that would be harder to achieve were it not for companies like REHAU. In a market like housing, where the focus is always shifting, having reliable products made the right way is so valuable.”
James concludes: “Long-standing relationships like the one between REHAU and Broadacres are ultimately based on trust. These windows make our tenants’ lives better, which is the most important thing, but the fact we know they’ll fit without fuss and also look good once installed is what really sets them apart. REHAU is specified as standard across all our projects because we know what we’re getting, even if that means looking further when a supplier isn’t nearby.”
For more information about REHAU’s TOTAL70 system, click here.