REHAU Sets its Sights on Increasing Commercial Market Share with Head of Sales Appointment

REHAU UK has appointed Luke Boban as Head of Sales – Windows for the South England Region with a remit to further grow the business’s commercial projects division.

06.01.2025

An experienced Area Sales Manager with a demonstrated history of working with stakeholders on commercial projects, Luke has been in the fenestration industry since 2009. From his beginnings working as an Operations Manager for his father’s window installation business, Luke joined REHAU in January 2019 as Area Sales Manager for the South East before his promotion to this new position.

His multifaceted skillset covers value engineering, cost management and quantity surveying, ensuring customers including architects, specifiers and surveyors receive suitable, high-performing and compliant window products. To that end, working alongside fabricators Central Windows, he was also integral to REHAU’s victory in the Commercial Project of the Year award in Glass and Glazing Products’ G22 Awards.

As part of his new role, Luke plans to use these skills and detailed knowledge of the South England windows market to grow REHAU’s commercial sales division and tender for more projects.

“I am very excited to have been appointed as REHAU’s Head of Sales – Windows for the whole of southern England,” he says. “I have worked hard to establish myself in the South East, and also build a rapport with customers in the South West while working in that region on secondment.

“This has made the transition into this new role easier, as I am highly familiar with REHAU’s clients across the area. I will be looking to recruit further as part of my efforts to further boost the company’s profile in this key region. This includes demonstrating REHAU’s market-leading frame portfolio – particularly the new ARTEVO, which has already been extremely well-received by commercial contractors.”

Luke’s emphasis on recruitment mirrors his own rapid ascent within the company, with REHAU placing him on an 18-month sales executive course to sharpen his skills within a year of joining of the company. He will be taking over from Steve Tonkiss, whose invaluable experience and knowledge has contributed greatly to Luke’s development since he started in 2019.

“Both REHAU and Steve specifically have been integral to my professional development,” Luke explains. “I’d like to thank Steve for giving me such a strong base to build from across the south of England and will look to continue and expand upon his success.

“This will not only involve hiring more staff to service this vital region, but also further cementing the team culture for which REHAU is renowned. I will look to organise more in-person meetings with various area sales managers to share successes and market feedback, as I strongly believe these learnings will be crucial to our continued growth in commercial projects and beyond.”

“On behalf of REHAU as a whole, I would like to congratulate Luke on his appointment to his new role,” concludes Martin Hitchin, CEO for REHAU UK. “This promotion is well deserved, and we have every confidence Luke will continue to go from strength-to-strength as he expands the company’s commercial sales division in the south of England."

For more information on REHAU Windows, CLICK HERE.