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How Can TOTAL70R Make My Business More Sales?

In this series of blogs, we’ll be taking a closer look at some of our products, showing you how to make them, market them and sell them. This time, it’s our fully reversible windows system, TOTAL70R.

While the profile prioritises functionality, it does not skimp on aesthetics, with a sleek, slim flush finish perfect for any project. In this blog, we’ll look at the products popularity in Scotland and why its features make it ideal for high-rise jobs.

How Do I Make It?

When it comes to fabricating profile, you need the process to be easy, straightforward and simple every time, no matter the product. That’s why we’ve made design choices that make fabricating the TOTAL70R a breeze. After all, less time spent manufacturing each profile is more time spent selling.

Ready to go

One of the standout features of the TOTAL70R is the pre-inserted gaskets in both the frames and transoms. This design change was implemented after listening to feedback from fabricators who said this would make operations run smoother and faster. It streamlines the fabrication process by reducing the number of steps required for assembly, improving your efficiency and enabling you to complete projects more quickly.

The manual labour involved in inserting the gaskets during window assembly was a bottleneck for production. It also increased the risk of error and in turn the number of callbacks and warranty claims because of incorrect gasket insertion. TOTAL70R eliminates this, allowing you to increase your output, reduce risk and focus on more important matters.

Complete compatibility

We know that holding a range of stock is a big frustration for fabricators who simply don’t have the space to store it all. That’s why we designed TOTAL70R to be fully compatible with the entire TOTAL70 platform.

Whether you need sills, angled head drips, square bay poles, couplers or frame extensions, the platform makes everything compatible with the TOTAL70R. Not only does this free up space on your site, but it also makes large, commercial projects easy to specify for with only one system needed from start to finish.

How Do I Market It?

Once you’ve made it, you need to market it. And with TOTAL70R, that part is simple. The product benefits do the talking, you just need to know what they are and how they can make an impactful difference to your customers. Our marketing team is always on hand to make marketing any of our products straightforward.

Regional appeal

While the TOTAL70R is suitable for many applications, we’ve noticed a particular demand for the system in the Scottish market where there is a prevalence of high-rise apartment buildings. The ability to fully reverse the windows and clean the outside from the inside is a significant advantage to residents in these buildings, increasing the safety and convenience of cleaning.

This is a significant advantage for fabricators operating in Scotland, for those supplying profile to projects in the region and for those working on high rise projects.

Ahead of the trend

In a crowded market, we know you need products that help you stand out. The functionality of TOTAL70R is a major selling point for fabricators, but the aesthetic appeal and trend-led design is also a key feature to discuss with potential customers. The sleek, flush sash design with its 180-degree tilt function is a trend found in many Nordic fenestration markets.

As this trend moves south, from Scotland to other major commercial applications such as tower blocks in cities including Manchester and Birmingham, getting ahead of the curve will give your business the edge over competitors.

How Do I Sell It?

We know this is the point about which you’ll be most concerned. How do you sell TOTAL70R to customers? Firstly, your local sales team is always on hand to help. Whether it’s to chat through the best approach to meet a brief or request additional accessories, our experts are here for you and your customers. But TOTAL70R’s benefits do the heavy lifting for you when it comes to sales.

Choice without complication

Our products make it easy for you to say yes to your customers thanks to a range of design choices. The TOTAL70R comes in a variety of colours including white, rosewood, gold oak and anthracite grey, with other colours available on request.

You’ll know how important consistency is for your customers when they’re working on large projects and need to achieve a cohesive aesthetic. With flush fit windows, the profile provides a seamless appearance when closed. Chamfered inside beads also contribute to the overall elegance of the window, providing a refined finish that complements both traditional and modern interiors.

This variety of choice from one platform is a key selling point for fabricators. Not only are you minimising the volume of stock you have to store, you’re also maximising the projects you can cater to.

Security and sustainability guaranteed

We take sustainability seriously as a manufacturer and we know the duty we have to our people and our environment. We know this is something you’ll be considering when switching window profile house and choosing products. It’s also an increasingly significant selling point for installers.

TOTAL70R features a multi-chamber profile and achieves a thermal performance of 1.0W/m²K, making it easy for your customers to achieve an ‘A’ window energy rating on even the most demanding new-build and refurbishment projects.

As with all our products, the profile is PAS24 security and weather tested. This means installers can simply ‘fit and forget’ the window without having to worry about callbacks – saving them time and money in the long run.

If you want to find out what else TOTAL70R could do for you, contact your local area sales manager today.

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